S. G. Hart & Associates, LLC, The Brand Equity Protection Company ™, has written an article in the September edition of Natural Products Insider titled “Vigilance Necessary to Prevent Brand Pirating.” Stanley G. Hart, President & CEO of S. G. Hart & Associates authored the work, which explains the need for senior management participation in protecting a company’s intellectual property rights (IPR), trademarks and copyrights from the threat of counterfeiting, diversion, tampering and theft. The article outlines the threat, reviews the harmful results of counterfeiting and diversion, and presents the steps to deal with the problem. (PRWeb Oct 10, 2006)
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