Marsh Flips View of Risk ‘’Upside'’ Down with Bold New Branding Campaign

Marsh Inc., the world's leading risk and insurance services firm, today announced the launch of the most ambitious branding campaign in the firm's 136-year history by encouraging businesses to focus on another side of risk - the "upside." The campaign, created by the New York office of Ogilvy, seeks to disrupt the traditional view of risk as a liability to be avoided by asking the reader to also consider finding opportunities in risk. (PRWeb May 1, 2007) Post Comment:Trackback URL: http://www.prweb.com/pingpr.php/UHJvZi1Db3VwLVpldGEtUHJvZi1NYWduLVplcm8=  Read More »